(The Dark Knight: Trailer Analysis) (action adventure)

The Dark Knight: Trailer Analysis

Audience
This trailer is The Dark Knight which was released in 2008 and is one of the most popular films ever made. This is because it is the second movie in the franchise and it has already got a large fan base because of the other film which came out before it. This film was given a age rating of a 12A because it included some scenes which may be upsetting for some younger viewers to watch. This means that they are able to get a larger range of people to come and watch the film because of the age rating.

Dramatic camera shots and angles
The dramatic shots and angles in this trailer are very effective and well used because it helps to draw the audience into the film and to make them forget about every day life helping them become emerged in the film. An establishing shot is used when the hospital is being blown up which is effective because it shows the power and height of the explosion making it more shocking for the audience. Another dramatic shot is when a close up is used of the jokers face which is effective because it shows you all of his scares and the make up which he is wearing, this is effective for the audience because it gives them the idea of what he has gone through and what he look likes.

Mise-en-scene

The film is set in the city of Gotham which is a fictional place where Batman lives and defends from villains who try to take over the city. The Batman costume is very noticeable because of other films which it has been in, as well in each batman film the suit changes which means each film has a specific appearance meaning each film has its own special thing. The jokers make up is very effective because it makes him look scary due to all the scars he has which suggests that he has been in a lot of violent battles throughout his career as a villain. 

Editing
The use of the editing is effective in this trailer because of some of the fast paced editing and cuts which makes the trailer run more smoothly. The fast pace editing is very effective because it allows the audience to know that this film is going to include large amounts of fast paced action scenes which are going to be very engaging for the audience to watch and follow. The special effects used in this trailer is very effective for the audience because it tells them that they have spent a lot of money on this film to make it more interesting to watch.

Sound

The sound during the trailer was very good and effective because it matched with parts of the scenes, for example the explosion was load which made it very effective because it allowed the audience to know that the explosion is big and is most likely going to cause a lot of damage to the area. The sound of the gun shots is also very effective because it tells you that there is going to be a large amount of gunfire and death throughout the film.
Genre indicators

This trailer is a good genre indicator because the trailer gives the audience a lot of information about the film. For example during the trailer you are able to see that this film is based on a DC character who is trying to save the people of Gotham from a villain called The Joker who is trying to take over the city. Another indicator to make it an action film is that the trailer includes large amounts of action scenes and explosions which makes it more engaging for the audience. 

Unique selling point

The unique selling point in this trailer for the film The Dark Knight is that it includes lots of big actors in it, for example the film includes Christian Bale, Heath Ledger, Morgan Freeman and Michael Caine who are very famous actors which have been in many famous and popular films. The other unique selling point of this film is that there was another film before it which meant that they already have some sort of fan base who would be committed to watching the next film.