(I am Legend: Trailer Analysis) (post apocalyptic)

I am Legend: Trailer Analysis


Genre indicators
This trailer is a good genre indicator because the trailer gives the audience a lot of information about the film. For example during the trailer you are able to see that this film is based on when all human life has ended except from this person who is trying to survive without getting killed by these diseased humans who live in the darkness. This trailer indicates that this film is post apocalyptic because the city which it is set in is run down and over grown which suggests that nothing has been done to look after the area, as well the man is freely to do what he wants because no one can tell him to not do anything that he wants.
Unique selling point
The unique selling point in this trailer for the film I am Legend is that it includes a very popular and successful actor called Will Smith who has been in successful TV shows and movies. This will make the film more popular because people who like this actor would want to watch this film. Another unique selling point is that this film is made by Francis Lawrence who has worked on all the Hunger Games which means he has been successful doing other films, which will mean that fans of him may want to go and watch this film.

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